PREMIUM TV LAUNCHER UI (PLUI) - PRESS KIT
Facts as of 20 September 2026. Live numbers: https://play.google.com/store/apps/details?id=com.premium.tv.launcher.ui

Name: Premium TV Launcher UI (PLUI). Listed on Google Play as "TV Launcher Premium Smart UI". Package: com.premium.tv.launcher.ui
What: a home-screen launcher for Android TV, Google TV and Fire TV - the "premium school" (complete living-room home screen), as opposed to the minimal Apple-TV-style grid of Projectivy, AT4K, Monet and Arc.
Publisher: Smartago (https://smartago.net) - a named company; same Play developer account as Downloader TV, Button Mapper TV and TV Setup Suite.
All our apps on Google Play: https://play.google.com/store/apps/developer?id=Smartago
Google Play listing: https://play.google.com/store/apps/details?id=com.premium.tv.launcher.ui
Sideload (Fire TV, boxes without Play): Downloader code 1166520 (aftv.news/1166520) or pluitv.com/apk - same signed APK; our own Downloader TV app uses code 0245
Price: free. The full Elite edition is included at no cost - $0, forever, no catch, no trial. No ads, no sponsored rows, no account, no selling of data.
Google Play: 4.5 stars, 1,032 ratings, 100K+ installs, latest update 17 September 2026.
Devices: Android TV 8+ and Google TV (Nvidia Shield, Chromecast with Google TV, Xiaomi, Sony, Philips, TCL, Hisense, generic boxes), Android projectors. Fire TV via sideload of the full build.
Languages: 45 in the launcher. Website in 11.
Headline features: hundreds of live widgets (82 weather faces, 38 clocks, forecast, radio, media, system) - backgrounds up to 8K and aerial-video screensaver - up to 10 profiles behind "Who's watching?" - parental control with PIN per category and a daily screen-time limit - live security cameras (ONVIF/RTSP) beside the clock - 100-slot sidebar - cloud backup with one Device ID.
Source code: the launcher is closed source. Its D-pad focus layer is open source as TV Focus Kit (MIT): https://github.com/smartago/tv-focus-kit
Builds, docs, issues: https://github.com/smartago/plui-tv-launcher
Comparison (18 facts, each from the launcher's own listing): https://pluitv.com/us/compare/
The Honest Take: https://pluitv.com/us/honest-take/
HOME button guide: https://pluitv.com/us/home-button/
Privacy policy: https://smartago.net/us/premium-tv-launcher-privacy-policy/
AlternativeTo: https://alternativeto.net/software/premium-tv-launcher-ui-plui-/
Press: press@smartago.net (a person, same working day)
Reader support: support@smartago.net (24-48 h)

Quotes (attribute as "Jim Dimos, founder, Smartago"):
  "Minimal is a style. Premium is an experience. Projectivy, AT4K, Monet and Arc are excellent at the first; we built the second, and we say so on our own site."
  "Elite is included at no cost because a home screen for the whole family should not have a paywall in the middle of it. The only price we ask is an honest word online, and only if we have earned it."
  "Your front door beside the weather forecast: the TV is the biggest screen in the house, and nobody had put the house on it."

Files in this kit:
  screens/   8 real screenshots, unretouched: PNG 2000x1125 and JPG 1600x900 (the 3840x2160 originals are linked one by one on https://pluitv.com/us/press/)
  store/     the 8 Google Play frames 2560x1440 (headline text baked in), feature graphic 1024x500, TV banner 1280x720
  brand/     icon 512 (rounded), Play icon 512, logo 240, wordmark SVG, icon+wordmark SVG, social banner 1200x630
  reviewer-guide.md   three-minute install, HOME button, six things to see, known limits
Usage: screenshots and graphics may be used in editorial coverage; credit "Smartago" if your house style asks for one. Logos on dark backgrounds, as delivered; no recolouring or effects.
